Having an online store is one thing and managing it effectively is another thing. An online store comprises of various things like: managing inventories, shipping products, paying taxes, and developing new promotional strategies.
It is not very easy to manage the online store single-handedly. There are so many aspects that are to be taken into consideration while managing your online store like: security, reputation, sales and SEO. Without these aspects, your online store will not be effective.
Let us now look at different ways to enhance your online store:
- Try to keep the check-out process to a single page: According to A/B Test Case Study, single page check-out process leads to a higher conversion rate than multiple page check-out process. Try to keep the check-out process as simple as possible. This will keep the potential customers interested in purchasing items from your store. If you are not able to contain the check-out process to a single page; try and see that the numbers of pages are kept to minimum. The best option will be to opt for Magento e-commerce software. Some of the salient features of Magento e-commerceinclude:
- One-Page checkout
- Check-out without account/ Guest checkout
- Check-out with account to use address book
- Option to create an account at the beginning of the check-out process
- Promote your brand with the company’s newsletter: According to A/B Test Case Study, when a company promotes their brand with the help of their newsletter containing educational content, potential customers are impressed with the brand of the company. But it is very important for the company to write appropriate educational content which should be rich and impressive. For ex; if you are a specialty food store, write recipes that incorporate with your brand. This will surely lead to increased sales. You should be creative in the writing and it will lead you to the next level in business. Magento e-commerce software offers the following marketing promotional tools to the company:
- Newsletter Management
- Catalog Promotional Pricing by percentage or fixed amount with ability to restrict to stores, categories, and products
- Landing Page Tool for Campaigns
- Private Sales including Events, invitations, and category access permissions only for enterprises
- Provide instant chat services in your store: It has been observed that customers usually like to ask questions via chat before purchasing the item online. Hence; it is imperative for the company to offer live chat feature on their website so that customers are assured quality services. Magento e-commerce offers Magento livechat support. It allows customers to live chat with a representative of the company and get answers to their questions in real time.
- Use strong passwords:It is very important to have strong passwords for the online store because you do not want the store to be hacked. One way to ensure that your customer’s data and your online reputation are protected is by using sturdy password. Here are some of the tips to create a strong password:
- Avoid slang words
- Make sure that the password is a mixture of four different characters i.e., numbers, lower case letters, upper case letters, and special characters like #, @ etc.
- The length of the password should be a minimum of 8 characters.
- Use SEO techniques to optimize your online store: SEO is the key to generating traffic on your online store. If you have a limited budget it is imperative to make your e-commerce site search engine friendly by making sure that every page on the online store has a unique page title and unique page description. Utilize the keywords which highlight the type of your industry. It is also imperative to make sure that URLs of the website contain your chosen keywords and not just random category id and product id. Magento e-commerceoffers the following SEO services:
- 100% search engine friendly
- Meta-information for products and services
- Auto-generated sitemap for display in the store
- Auto-generated popular search terms page
Irrespective of whether you have an existing store or wish to build an e-commerce store Magento e-commerce software is the best alternative available in recent times. Even if you are not familiar with all the functions of Magento it is worth giving it a try.
What do you think about this article? Do you think Magento is the best e-commerce platform available in the market? Are there any other ways to enhance the e-commerce store? Share your ideas with us now at: firstname.lastname@example.org. We will be happy to receive your questions and suggestions.